Bay Ave Plant Company Scroll Down

CREATIVE BRIEF

Bay Avenue Plant Company is the premier provider of outdoor design services on Long Beach Island. Vinyl was tasked with a full rebranding effort to better showcase the professionalism and high level of service associated with their company.

THE BRAND


Bay Ave Inspiration

Inspiration for Bay Avenue’s visual identity came from two defining aspects of their business, nature, and premium service. As such, the logo design features a silhouette of the iconic eastern red cedar on gold background. The main typeface used in the logo and brand headlines, Butler, lends itself to a more high-end presentation. Rounding out the type is Avenir Next, which keeps the logo feeling fresh and contemporary.

Bay Avenua Plant Company
headlines
Butler
copy
Avenir Next #FFFFFF #DDDDDD #7F7F7F #D89319 #13720C #191919

WEB
DESIGN

As with the overall brand direction, the website for Bay Avenue Plant Company is intended to be clean, classy, and professional. The intent of the website is for Bay Avenue’s work (via multiple image galleries) to be the main feature throughout.

Optimized for mobile and desktop alike, nearly every image on the Bay Avenue Plant Company website opens up a gallery showcasing their craftsmanship.

VIEW THE LIVE SITE